FLAD & FLAD is a multi-award-winning full-service agency based in Heroldsberg. The company’s range of services covers the entire spectrum of communication: from education marketing, interactive solutions, live communication and roadshows to brand management, traditional advertising, public relations, exhibition and trade fair design, and model making. One focus is on the design and implementation of mobile and stationary information campaigns. For these campaigns, which often take the form of so-called ‘roadshows’, Flad & Flad is uniquely positioned to cover the entire value chain.
The acquisition
In 2009, Equita GmbH & Co. Holding KGaA acquired Flad & Flad together with the management team.
Investment Rationale
- Attractive niche market characterised by a trend towards below-the-line campaigns (i.e. non-television advertising) and growing demand for image campaigns
- Highly predictable revenue development due to long-term contracts
- Unique structure due to clear focus on science and technology topics, which sets the company apart from large communications and advertising agencies
- Potential to tap into new sectors and expand geographically
Implementation of the growth concept
Following the successful orderly management transition from the company’s founders to the current management team, the company profile has been purposefully developed and continues to address socially relevant topics of the future – from digitalisation and climate protection to artificial intelligence and new mobility, sustainability, health and education. The market entry in Austria opens up additional growth potential for the future.
www.flad.de
